Unshelved/Not Invented Here
Marketing Challenge: Create a profitable business for a former high tech manager who wanted to become a nationally syndicated cartoonist. Business needed to fit an introverted style, financially support a growing family, and involve reasonable hours and work, so the client could be there for his family.
Marketing Coaching: Identified librarians as possible niche market for business, suggested building online community and generating passive revenue from online sales through marketing, advertising and professional speaking. [Note: Speaking is not something I generally recommend for introverts, and it was essential at the time for industry visibility.]
Now: Pioneering, web-based comics serving two niche markets, libraries and software. Thriving six-figure business based on specialized merchandise, self-published books, targeted advertising, and speaking engagements. International fan base, popular conference speaker.
Marketing Challenge: Former Fortune 50 executive. Self-employed corporate consultant, unsure about consulting business.
Marketing Coaching: Coaching surfaced client’s hidden talent and training as a medical intuitive for animals. Created business name, Radiant Animals, and provided marketing positioning for website, sales coaching, business building strategies, and custom copy for website, talks and teleseminars.
Now: Growing business working with diverse animals, from zoos to private, multi-pet households. International clientele with steadily increasing visibility.
Next Stage Dance
Marketing Challenge: Respected dancer, choreographer. Performed with internationally-acclaimed dance companies. Wanted to start Pacific Northwest dance company. Frustrated with industry outlook on mature dancers.
Marketing Coaching: Worked with client to found successful, pioneering Pacific Northwest dance company featuring mature dancers. Assisted with startup phase, and marketing of non-profit business reliant on fundraising and grants.
Now: Next Stage Dance provides an arena for mature dancers to express themselves and inspiring audiences to accept life changes with grace. Regular calendar of dance performances and dance training.
Marketing Challenge: Lifecoach wanting to build coaching practice. Based on a small, tropical island.
Marketing Coaching: Renamed business to Coach Paradise, repositioning client as coaching from an idyllic tropical setting, modeling to clients an ideal life.
Now: Successful private coaching practice, serving international client base.
C Sharp Art
Marketing Challenge: Former CNN News Director/Investigative Reporter turned fine artist. Wanted marketing coaching for budding watercolor business.
Marketing Coaching: Business coaching to maximize profits from art. Recommendations for marketing visibility and outreach.
Now: Juried member of the Oil Painters of America. Work widely collected by corporations and private investors. Represented by one of the top galleries in Seattle.
What can Miriam do for your business?